Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

Question: Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

  • Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
  • Campaigns that adopt Google’s AI spend more money to reach more customers.
  • A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
  • Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

The right answer was: Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

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