Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?

Question: Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?

  • Shoppers are less likely to purchase if they leave after the discovery phase.
  • There is an opportunity to help high-intent shoppers discover the brand’s product
    while they are in this research stage.
  • Shoppers are more likely to purchase another brand’s products after a certain length of time.

The right answer was:There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.

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