Why do advertisers look at detail page views?

Question: Why do advertisers look at detail page views?

  • This metric helps advertisers understand how many purchases are being made of specific
    ASINs.
  • This metric helps advertisers understand the impact their advertising has on brand halo
    sales.
  • This metric helps advertisers understand the number of impressions served.
  • This metric helps an advertiser understand whether their ads are driving customers to find out more information about their product.

The right answer was:This metric helps an advertiser understand whether their ads are driving customers to find out more information about their product.

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