Why are Responsive Search Ads valuable?

Question: Why are Responsive Search Ads valuable?

  • They limit a marketer’s opportunity to compete in additional auctions and match to additional queries.
  • They provide for a wider reach to potential customers by catering to different-sized devices.
  • They save time by allowing for the creation of a single ad with more than one headline and description asset.
  • They manually create customized combinations of headlines and assets to show to different users based on their review of existing data.

The right answer was: They save time by allowing for the creation of a single ad with more than one headline and description asset.

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