Why are broad match keywords so important?

Question: Why are broad match keywords so important?

  • They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
  • Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
  • They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
  • Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume

The right answer was: Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.

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