Question: While creating a Google Video campaign, the account manager has selected “brand awareness and reach” as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?
- It will optimize bids to put the campaign’s message in front of as many relevant people as possible.
- It will analyze historical feedback and make adjustments to bids based on performance signals.
- It will generate as many impressions as possible in line with the Target cost-per-acquisition.
- It will acquire as many clicks as possible according to the daily budget that has been set
The right answer was: It will optimize bids to put the campaign’s message in front of as many relevant people as possible.