Which question should be looking to solve for in a consideration campaign?

Question: Which question should be looking to solve for in a consideration campaign?

  • How much is Twitch Advertising driving purchase in market?
  • What audience am I reaching?
  • Is this campaign driving foot traffic to brick and mortar locations
  • What is the share of unique audience over linear TV buyers?

The right answer was: Is this campaign driving foot traffic to brick and mortar locations

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