Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

Question: Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

  • Super Power Batteries last twice as long as the leading brand Independent Example Lab test, May 2022
  • Super Power Batteries last twice as long as the leading brand

The right answer was: Super Power Batteries last twice as long as the leading brand Independent Example Lab test, May 2022

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