Question: Which of the following two options are considered to be best practices for using Performance Planner? Choose two.
- Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days
- Be sure to review your keyword report regularly and optimize your campaigns by adding negative keywords.
- Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.
- Be sure to write more similar headlines to provide consistency and to communicate a uniform message to your users.
The right answer was: Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days and Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.