Which of the following statements about the audience planning tool is INCORRECT.

Question: Which of the following statements about the audience planning tool is INCORRECT.

  • The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
  • Advertisers can use the audience planning tool to request insights from other brands.
  • Advertisers can only use the audience planning tool to understand insights surrounding their own brands.
  • The audience planning tool can be used to help inform advertising strategies across each
    stage of the customer journey.

The right answer was: Advertisers can use the audience planning tool to request insights from other brands.

Leave a Comment