Question: Which of the following incorporates best practices in email design?
- Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.
- Ensure that the copy, brand voice, colors, and graphics of a linked landing page are distinctively different from the email.
- Ensure the copy, brand voice, colors, and graphics of an email have low color contrast.
- Ensure there is no white space, so contacts understand how important this messaging is.
The right answer was: Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.