Which of the following examples best articulates the use of an alternative purchase report?

Question: Which of the following examples best articulates the use of an alternative purchase report?

  • A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
  • A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.
  • A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
  • An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.

The right answer was: A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.

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