Which of the following best describes the value of brand halo metrics?

Question: Which of the following best describes the value of brand halo metrics?

  • Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.
  • Allows advertisers to better measure the number of impressions served on a promoted ASIN.
  • Allows advertisers to track additional sales or conversion metrics for products from brands
    unrelated to their own.
  • Allows advertisers to measure sales of their brand’s products off Amazon.

The right answer was:Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.

Leave a Comment