Which of the following best describes a campaign with a consideration goal?

Question: Which of the following best describes a campaign with a consideration goal?

  • The campaign is reaching shoppers unfamiliar with the brand.
  • The campaign is leveraging Subscribe & Save offers to drive brand loyalty.
  • The campaign is reaching an audience that is shopping the category, to help them
    consider a brand’s product.
  • The campaign is reaching audiences that viewed a product detail pages but did not convert.

The right answer was:The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.

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