Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?

Question: Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?

  • Creating as many campaigns as feasible in order to achieve business goals
  • Designing campaigns around specified manual optimization levers
  • Focusing account structure on business goals rather than channel silos
  • Segmenting account structure according to device and match type as a means of customizing creative

The right answer was: Focusing account structure on business goals rather than channel silos

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