When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?

Question: When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?

  • You can use Sponsored Brands, Posts, and Stores to increase consideration by engaging
    audiences who viewed your product detail page but not yet purchased.
  • You can increase consideration by using Amazon DSP display ads to optimize bids for clicks and using Sponsored Products to drive traffic to your product detail page.
  • You can use Sponsored Display and Amazon DSP video ads to increase consideration
    by reaching audiences who viewed your product detail page but not yet purchased.

The right answer was: You can use Sponsored Display and Amazon DSP video ads to increase consideration by reaching audiences who viewed your product detail page but not yet purchased.

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