Question: When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
- Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
- Running the Performance Max experiment 1-2 weeks before evaluating results
- Setting an altogether new CPA or ROAS goal for Performance Campaigns
- Limiting the Performance Max budget to 10% of other campaigns’ budgets
The right answer was: Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns