When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

Question: When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

  • Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
  • Running the Performance Max experiment 1-2 weeks before evaluating results
  • Setting an altogether new CPA or ROAS goal for Performance Campaigns
  • Limiting the Performance Max budget to 10% of other campaigns’ budgets

The right answer was: Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns

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