Question: When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
- Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
- Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
- Establishing a new CPA or ROAS goal for Performance Max campaigns
- Running the Performance Max experiment for one to two weeks before assessing the results
The right answer was: Setting up Performance Max with a comparable CPA or ROAS target to other campaigns