When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?

Question: When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?

  • Building campaigns around specified manual optimization levers
  • Segmenting account structure via device and match type with the aim of customizing creative
  • Creating the most campaigns possible in order to reach business goals
  • Focusing account structure on business goals as opposed to channel silos

The right answer was: Focusing account structure on business goals as opposed to channel silos

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