What’s the purpose of uncapping budgets to fully capture AI’s benefits?

Question: What’s the purpose of uncapping budgets to fully capture AI’s benefits?

  • Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day.
  • Campaigns that incorporate Google’s AI spend more of their budget to reach more customers.
  • When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding.
  • Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

The right answer was: Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

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