What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

Question: What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

  • Performance Max ads have a more targeted reach, while Standard Shopping ads use AI
    technology to reach a wider audience across all of Google’s inventory.
  • Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
  • Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach.
  • Both Performance Max and Standard Shopping ads use AI technology to reach wider
    audience across all of Google’s inventory, but Performance Max ads have a more targeted
    reach.

The right answer was: Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach.

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