What’s a common budget strategy in traditional marketing organizations?

Question: What’s a common budget strategy in traditional marketing organizations?

  • Fully flexible budgets based on stock price performance
  • No set budget for a time period or initiative
  • Fixed annual budgets that do not change even if demand fluctuates throughout the year
  • Quarterly budgets that do not need approval to increase

The right answer was: Fixed annual budgets that do not change even if demand fluctuates throughout the year

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