What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?

Question: What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?

  • Create as many campaigns as possible to achieve business goals.
  • Design campaigns around specific manual optimizaton levers.
  • Focus account structure on business goals, not channel silos.
  • Segment account structure by device and match type to customize creative

The right answer was: Focus account structure on business goals, not channel silos.

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