Question: What’s a benefit of using Smart Bidding with broad match?
- Broad match with Smart Bidding uses your budget to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
- Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
- Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
- Broad match with Smart bidding uses unique contextual signals present at auction time, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
The right answer was: Broad match with Smart bidding uses unique contextual signals present at auction time, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.