What’s a benefit of using broad match keywords?

Question: What’s a benefit of using broad match keywords?

  • Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
  • Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
  • Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
  • Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.

The right answer was:Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.

Leave a Comment