What’s a benefit of negative keywords?

Question: What’s a benefit of negative keywords?

  • Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
  • A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
  • Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
  • Adding negative keywords can help prevent customers from leaving poor reviews about a business.

The right answer was: Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.

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