What value is gained by utilizing broad match keywords?

Question: What value is gained by utilizing broad match keywords?

  • Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
  • Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
  • Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
  • Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.

The right answer was: Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.

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