What value do overlap reports provide advertisers?

Question: What value do overlap reports provide advertisers?

  • They identify audiences that are found across multiple campaigns
  • They identify audiences in multiple stages of the customer journey
  • They identify other brands with audiences that overlap with a brand’s target audience
  • They identify other audiences that overlap with a brand’s target audience

The right answer was: They identify other audiences that overlap with a brand’s target audience.

Leave a Comment