What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

Question: What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

  • Cross-platform and view-based
  • Mono-platform and last click
  • Cross-platform and last click
  • Mono-platform and view-based

The right answer was: Cross-platform and view-based

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