What role do negative keywords play in a AI-powered Search strategy?

Question: What role do negative keywords play in a AI-powered Search strategy?

  • They let marketers identify additional searches that customers might be using to locate a business.
  • They make it harder for customers to leave negative reviews about a business.
  • They allow marketers to limit the terms that competitors are able to bid on at auction,
  • They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.

The right answer was: They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.

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