What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

Question: What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

  • Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
  • The results of agorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
  • When advertisers need to expand their business objectives, recommendations are surfaced.
  • Every type of recommendation is surfaced for every individual and manager account.

The right answer was:Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

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