What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?

Question: What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?

  • It can give the impression that your spam rate is higher than it actually is.
  • It can give the impression that your unsubscribe rate is lower than it actually is.
  • It can give the impression that your open rate is higher than it actually is.
  • It can give the impression that your click-through rate is lower than it actually is.

The right answer was: It can give the impression that your open rate is higher than it actually is.

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