Question: What efforts should digital leaders prioritize in order to support Google’s AI?
- Build highly specified silos within their organization to allow for specialization and multiple budget owners.
- Build capabilities in key areas such as high-quality data and a skilled workforce.
- Create firm budget processes to solidify digital marketing as an organization’s cost center.
- Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.
The right answer was: Build capabilities in key areas such as high-quality data and a skilled workforce.