Question: What determines whether a Search ad shows in the results for a query, and in what position?
- Ad Rank, which is based on a variety of factors to show useful ads.
- Ad quality, which is based on ad and website relevance.
- Bids, which is how much marketers will pay for a click.
- Asset impact, which includes sitelinks and image assets.
The right answer was: Ad Rank, which is based on a variety of factors to show useful ads.