Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?

Question: Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?

  • Build brand recognition with shoppers.
  • Use sponsored ads to encourage repeat purchases.
  • Focus on educating shoppers on product details and how-tos.

The right answer was: Focus on educating shoppers on product details and how-tos.

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