Home - Social Media Marketing II Certification - True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment. True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment. 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment. True False The right answer was: True