Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal?

Question: Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal?

  • Building brand awareness and driving consideration
  • Building brand awareness and driving purchase
  • Driving consideration and purchase
  • Driving purchase and building loyalty

The right answer was: Building brand awareness and driving consideration.

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