Question: To improve the performance of video campaigns, how should you approach creative effectiveness?
- Start with all-new video ad creative that’s already working well for other platforms.
- Run an experiment with existing creative and use whichever one performs best.
- Use research-backed creative guidelines and iterate with experimentation.
- Continue running campaigns with existing creative and slowly introduce new variations.
The right answer was: Use research-backed creative guidelines and iterate with experimentation.