To find out how users’ interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

Question: To find out how users’ interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

• You’d use conversion tracking.
• You’d use click-through rate.
• You’d use smart bidding.
• You’d use Custom Intent Audiences.

The right answer was: You’d use conversion tracking.