To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?

Question: To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?

  • They should use only one version of their ad, and make sure it’s at least 10 seconds long.
  • They should use only one version of their ad, and make sure it’s less than 10 seconds long.
  • They should test multiple variants of their ads, and make sure they’re less than 10 seconds long.
  • They should test multiple variants of their ads, and make sure they’re at least 10 seconds long.

The right answer was: They should test multiple variants of their ads, and make sure they’re at least 10 seconds long.

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