Question: To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?
- Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
- Because Reach Planner isn’t compatible with awareness campaigns.
- Because Reach Planner forecasts are compatible with Video campaigns for any marketing objective.
- Because the marketing manager used Reach Planner during the least optimal time of day.
The right answer was: Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.