Question: The owner of a clothing store wants to drive awareness to a new product line that they’re about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing store to achieve their marketing objective?
- Maximum CPV
- Target CPA
- Maximize Conversions
- Target CPM
The right answer was: Target CPM