Question: The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?
- They can be predictive of a full sale.
- They have the same value as a primary conversion.
- They help increase brand awareness.
- They create greater loyalty among customers.
The right answer was: They can be predictive of a full sale.