Question: The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
- Test multiple variants of their ads, and make sure they’re at least 10 seconds long.
- Use only one version of their ad, and make sure it’s less than 10 seconds long.
- Use only one version of their ad, and make sure it’s at least 10 seconds long.
- Test multiple variants of their ads, and make sure they’re less than 10 seconds long.
The right answer was: Test multiple variants of their ads, and make sure they’re at least 10 seconds long.