Question: The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?
- To avoid double serving ads in the Google Search results.
- To prevent Google Ads from double-counting conversions.
- To enable Video ad extensions within their Google Search campaign ads.
- To receive a reduction on their average cost-per-view.
The right answer was: To prevent Google Ads from double-counting conversions.