Question: The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?
- Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
- Use “Sign up to our newsletter” as the primary call-to-action.
- Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
- Explain the background of the company during the first half of the video.
The right answer was: Address the viewer’s desire for food in the first 5 to 10 seconds of the video.