The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?

Question: The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?

  • In-Market
  • Life Events
  • Demographics and Detailed Demographics
  • Affinity Audiences

The right answer was: In-Market

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