Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?

Question: Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?

  • Sponsored Display
  • Amazon DSP multichannel products
  • Sponsored Brands

The right answer was: Amazon DSP multichannel products.

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