Select all that apply. Why is user-generated content (UGC) important for social commerce?

Question: Select all that apply. Why is user-generated content (UGC) important for social commerce?

  • It helps build trust and credibility.
  • It carries a risk of negative or misleading content.
  • It comes with a lack of control over content quality.
  • It increases customer engagement.
  • It drives conversions and generates buzz.

The right answer was: It helps build trust and credibility. and It increases customer engagement. and It drives conversions and generates buzz.

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