Question: Select all that apply. Which of the following are common mistakes in writing email copy?
- Conceptualizing your copy as a single send-off
- Using your copy as merely a mechanism of your design
- Relying on buzzwords
- Using personalization in subject lines and preview texts
The right answer was: Conceptualizing your copy as a single send-off and Using your copy as merely a mechanism of your design and Relying on buzzwords